Rebrand an AI-driven health management app in seed round

Overview

Client: Minimal App
Industry: Health Technology
Project: Comprehensive branding, creative concept development, website design, and marketing collateral creation.

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The Challenge

Minimal App needed a cohesive brand identity, impactful messaging, and a user-friendly website to promote its AI-driven menopause management platform. The objective was to communicate the app’s unique benefits while fostering a supportive community around menopause.

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The Approach

• Branding: Developed a modern, approachable brand identity, including logo, color palette, and typography, reflecting Minimal App's innovative approach and supportive community.
• Creative Concepts: Created engaging visual and narrative concepts to demystify menopause and highlight the app's technological benefits.
• Imagery: Curated a set of empathetic and relatable images that resonate with the target demographic.
• Website Design: Designed a responsive, easy-to-navigate website emphasizing user experience and accessibility.
• Marketing Deck: Produced a professional and visually appealing pitch deck to aid in investor presentations and marketing efforts.

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The Solution

• Brand Identity: A fresh, cohesive visual and verbal brand identity that resonates with the target audience.
• User Experience: An intuitive website interface that simplifies user interaction and enhances engagement.
• Empathy and Support: Imagery and messaging that reduce stigma and foster a sense of community.

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The Results

• Increased Engagement: Higher user interaction rates and positive feedback on the supportive community aspect.
• Brand Recognition: Enhanced visibility and recognition within the health tech industry.
• Successful Launch: Positive reception and strong initial user base growth post-launch.

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